The sales of new cars so far in 2011 have been disappointing to the car industry as sales for June 2011 fell by 6.2 percent over 2010 figures. And the average rate of decline for the first half of 2011 stands at 7.1 percent. But it's not all bad news for the car industry as a slow and steady economic growth in the second half of 2011 should see volumes increase.
The big winners in the showrooms are diesel cars as customers seem to be focusing on buying what they perceive to be more economical vehicles. Figures show that the petrol-car market share fell by over 14 percent in June 2011 while new diesel car sales were up 4 percent.
The top selling new car in June was the Ford Fiesta followed by the Ford Focus and the Vauxhall Corsa. The Vauxhall Insignia was the best selling diesel car and in fourth place in the overall sales.
The top three cars are all small family cars which also substantiate the belief that the consumer is turning towards more economical cars or cars which are cheaper to run. Getting a smaller car with a smaller engine or buying a diesel car are ways the consumer feel they can be more frugal in their car purchases.
The Ford Fiesta can be bought for as little as £9,995 and is said to be a great and comfortable ride with a decent boot and enough leg room for back-seat passengers. The Ford Focus is larger than the Fiesta and is described as a great family car. Starting price for a new Ford Focus hatchback is £15,995. To view the top selling Fords you can visit a Ford dealer, London.
So far this year hybrid cars such as the Vauxhall Ampera are beating predicted sales forecasts; sales of the Ampera in Europe are expected to reach 10,000 a year by 2013. It's 2011 that has been hailed as the year of the electric car though, we will have to wait until the end of the year to see if sales figures match this statement.
But although sales figures have been down for 12 months running, the overall rate of decline is falling which means the car industry at least have some positive news. The hope now is that the decrease in decline will be followed by a further rise in sales in the near future.
Amy Sawyer is an online marketing executive currently researching Ford dealer London.
No comments:
Post a Comment